AIR Press Briefing & Launch
Dubai, UAE · 2025
Event Director / Coordinator / Art Director / Experience Designer
This one was pretty much mine from 0 to 100.
I worked on the event from the first ideas and planning all the way to the visual direction, experience, coordination and what people eventually walked into on the day.
One of those projects where my job title stopped meaning much because I was involved in almost everything.
Evolution Live Events
Dubai, UAE · 2023
While working with Evolution in the UAE, I got involved in very different kinds of live projects.
My role changed depending on what each event needed. Sometimes I was designing, sometimes developing the idea, and sometimes thinking about how people would actually experience the space.
Later, the team started focusing more on building our social media presence and content, so my role gradually shifted in that direction and became much more focused on the brand and digital side.
Before Dubai
Years of directing, designing and building live experiences in Iran shaped how I think about people, spaces and moments today.
RTC22: the whole experience
TEHRAN, IRAN / 2022
EVENT DIRECTOR / ART DIRECTOR / FULL EXPERIENCE DIRECTION
RTC was one of the projects where I got to bring a lot of my different skills together.
I worked on the event as both Director and Art Director, thinking about the whole experience rather than one isolated piece of it.
The identity, stage, content, audience experience, visual moments and how everything came together on the actual day were all parts of the same project for me.
We hosted around 3,000 guests, with a 3-hour main event followed by a 2-hour after party, plus live streaming on YouTube and local platforms.
I also designed a series of interactive experiences for the lobby and outdoor areas, but sadly I don’t have the original videos anymore to show them here.
DMN Events · 2017–2020
TEHRAN, IRAN / 2017
I worked freelance with DMN Events on launches and brand events for companies including Huawei and Samsung.
This was the period where I did a little bit of everything.
Direction, coordination, interactive experiences, design, running around venues and solving whatever decided to go wrong five minutes before people arrived.
DIRECTOR / COORDINATOR / INTERACTIVE DESIGNER
ASSISTANT DIRECTOR / COORDINATOR / INTERACTIVE DESIGNER
ASSISTANT DIRECTOR / DESIGNER
Afra Home: brand into space
TEHRAN, IRAN / 2017
Art Direction / Brand Design / Exhibition Design
This one started with the brand and eventually became a physical space.
I worked on Afrahome’s visual identity, art direction and exhibition design, taking the same visual language from graphics into something people could actually walk into.
What I bring to an event
Depends on the event. :) Across these projects, I’ve worked on:
- EVENT DIRECTION
- EXPERIENCE DESIGN
- ART DIRECTION
- CREATIVE DIRECTION
- INTERACTIVE DESIGN
- MOTION DESIGN
- BRAND EXPERIENCE
- COORDINATION
- SPATIAL EXPERIENCE
- BRAINSTORMING
I’m primarily a designer and creative director. Events have just been one of the places where I’ve had the chance to use almost all of those skills at once.
More of the story
There’s more scattered across old hard drives, forgotten folders and probably a few phones I don’t own anymore.
But these projects give a pretty good idea of the kind of work I’ve done and the roles I’ve played along the way.